Brief Notes on Internet Marketing & Sales & e-Commerce

Dr.  S.  Maurer,  
MBA Professor

The majority of the Asian and Middle Eastërn populations are not very well versed in the English language.  The solution here is also very easy: translate your web pages into other different languages.  You can start off by translating to the Chinese language to attract the vast numbers of the Chinese market.

The traffic promotion methods do not cost you anything.  And there are many more methods for drawing traffic to your website.  Among the paid services solo ads and pay per click are widely used.  In addition there are several methods by which you can get un-targeted traffic which are not mentioned here.

Making money is important but at the same time it is important to offer good information to build goodwill amongst the customers.  Content is very important to keep the visitor's interest intact when he/she visits the web site.

Each day more and more people are realizing the power of article marketing and are turning to this in order to promote their sites and so should you.  Not only will you save the money you are paying others but also with article marketing it is completely up to you in generating the results you are wanting to see as far as getting more traffic to your website.

Proprietary standards as well as the market policy and last but not least security problems with the client have reduced the acceptance of client technology.

New from Old? Considering the core technologies of AJAX you will notice that AJAX presents only few new approaches.  Therefore,  critics refer to AJAX as a marketing gimmick for existing technologies.  However,  supporters argue that because new technologies are not necessary AJAX is easy to implement into an existing environment.  Concerning the success of AJAX the supporters might be right.

Similar to effective advertising and promotions,  effective public relations often depends on designing and implementing a well-designed public relations plan.  The plan often includes description of what you want to convey to whom,  how you plan to convey it,  who is responsible for various activities and by when,  and how much money is budgeted to fund these activities.

The forums help you to promote yourself along with your site.  By regularly visiting and posting in the forums you establish your credentials,  earn trust of other members and get steady stream of interested visitors to your site.

Huh? web 2.0 means introducing Buzz Clouds,  interactive blogs   -   wikis,  podcasts,  RSS news feeds,  user participation on your site.  Allowing your users to search your site,  add content and comments,  and in general interact with the information that you have.  That is the jist of web 2.0.

marketing should include competitor analysis: Who are your competitors? What customer needs and preferences are you competing to meet? What are the similarities and differences between their products/services and yours? What are the strengths and weaknesses of each of their products and services? How do their prices compare to yours? How are they doing overall? How do you plan to compete? Offer better quality services? Lower prices? More support? Easier access to services? How are you uniquely suited to compete with them?

Whatever marketing strategies you plan can be divided into following stages: 1.  Presentation of products and services being offered 2.  Traffic promotion to draw targeted visitors to see your offer 3.  Getting favorable response from the visitors

When a new visitor comes to one of your web pages he will be prepared to invest only a few seconds before he moves on to other pages.  Within those few seconds the page should load and show something of interest to him so that he is inclined to stay longer to look around.  Your page should create enough interest for him to repeat his visits and hopefully convert him into a subscriber or a customer.

marketing should include pricing analysis.  Several major factors influence the pricing for a product or service.  strategic goals greatly influence pricing.  For example,  if the business really wants to get into a new market,  then it might charge lower than usual prices in order to generate more customers who buy the service.

Africa has a population of 900 million people.  More than 12 million of them use the internet.  Around 250,000 have made purchases online.

In the context of internet the forums are websites meant for exchange of information.  One person initiates a topic by asking questions or giving some useful information or maybe by giving his personal views on a subject of common interest.